Let me just admit it: I’m old. I’m beat up. I’ve been used for target practice by every moron with a byline. But this morning I’m excited and scared and most importantly back to writing more than 140-character Tweets. Because I’m posting on my own website after sitting out my non-compete for 7 soul-crushing months. And that’s why I designed my new logo to look the way it does – gritty and bullet-riddled with a fiery palm tree shooting sparks into the night sky more dramatically than any fancy klieg light. Let those wimpy Hollywood websites do glossy or garish or rewrite press releases or post stenography instead of sturm und drang. I’m all about this town’s gritty reality exposed through the harsh glare of my reporting. And if you don’t want to read about what’s really going on in Hollywood, then for crissakes don’t click here. I don’t give a shit who comes here or if the site gets traffic or if TPTB ever advertise. I’ve earned my street cred covering this biz for 28 years and starting Deadline Hollywood Daily by myself from ground zero 8 1/2 years ago. Then building it with a great journalism team and very little money or resources into a thriving business with 7-figure annual revenues and 75% profit margins. But that was then and this is now.
I barely recognize DH these days. Some of those bylines I never hired and wouldn’t. (Anita Busch or Peter Bart? She’s batshit crazy and he’s an unethical fart.) A lot of those stories I consider a waste of time covering. I never wanted a bland and boring news feed. But that’s what the people running it now want. DH plans to unveil a redesign next week, and the best thing I can say about what I saw the other day is that it’s generic. (Yes, I just threw up in my mouth a little.)
Oh, don’t worry: I’ll have much more to say over the next few days about Little Lord Fauntleroy and Mike Phlegming. Because I don’t fuck on the first date.
I want to be your cruel and quirky alternative to Deadlame and Valiety and The Hollywood Unreported and TheCrap. To zig when others zag. To tell you the hard truths about Hollywood which its publicity machine works overtime to ensure you never read. To instill a sense of us-against-them community that’s missing when only the rich-and-famous matter to the media.
I want to write for the once successful who now can’t get a job. For the above- and below-the-line loyalists who know they’re getting screwed. For the least powerful who want to expose the most powerful. For anybody working in Hollywood afraid of layoffs ordered by too-well-compensated CEOs, sick of nonstop nepotism and cronyism that reward the untalented, frustrated by agents, managers and execs who act like assholes to coddle talent who think they’re gods.
I’ve said it before and I’ll say it again: Come for the cynicism… Stay for the subversion… Heed this warning: my new website is not for the easily offended or ridiculously naïve.
Now a few rules for the road. Expect the unexpected. Everything could (and should) change as this adventure grows and gets funded. But for now, my new website is built like a fine Ferrari only I’m still missing my vintage Volvo. I’ve just taken possession of this really cool powertrain but at the moment I barely know what’s under the hood. Let’s learn to drive it together. I am incredibly grateful to Bobby Woods for everything you see here. But we deliberately streamlined the site just to get it up and running. New features will be added weekly so stay vigilant. By all means use the confidential tipline to send me intel but also tell me what you’d like to see on the left and right rails. Above all, the website needs and wants your input. Just like I can’t be silenced or intimidated here, your comments won’t get sanitized. (Even the inevitable four-letter words about my genitals.) I’ll monitor your comments but never alter them. But it does make my job easier if you don’t assassinate people’s character, impersonate the famous or powerful, go on off-topic tangents, repeat what’s already been said better, or state your facts inaccurately. Check your spelling and grammar before posting especially from smartphones or no reader will take your opinion seriously. Lastly, stick to the professional and stay away from the personal and, above all, don’t bore me.